Customer Service Revision Again...

Unit 7

Benchmarking

Let's take an example.
Company A and Company B, both are supplying Handphones.

Company A, design handphones WITHOUT camera function.
Company B, design handphones WITH camera funciton.
So in this modern days, people wants handphones with camera or not? Want right? "YES I WANT!"
In this case, Company B get more business than Company A.

If you were Company A, do you want to continue your business by selling handphones without camera or not?
No right? You didn't earn anything but just see Company B sellings and they increase their business day by day because YOU DIDN'T SELL CAMERA PHONES!

So you jealous.. LOL
Then you do benchmarking in order to gain your business again.
You do benchmarking to improve your business.
You do benchmarking to set a point to win business.
You use benchmarking as a guidelines and reference point.
Once you make benchmarking you need to process and take action to improve.

So, Company B design the camera phone 2MP then Company A design camera phone with 5MP!
Who win now?
Company A

You see, business never stops and people (competitors) will make improvements to increase business.
Then Company B don't wanna lose and design phones with 5 colours.
Company A know about it and decided to design phones with 10 colours.
Who win now?
Still... Company A

But bare in mind that it won't be Company A always the winner.
Company B might be the winner as well.
Who knows, Company A don't have money to improve their designs?
So, who win that time?
Company B (orang kaya)

So, benchmarking is just like a process of improvement.

Feedback, you know I know.
No need to give you Hahaha.

Picture Below: Sample of Benchmarking

Hope you guys understand what I'm trying to interpret here!

Good luck for tomorrow's!