Hello everybody~ students~ dears~ and fellows~ HAHA!
Say Good evening to Chloe~ *listening*
Well well..
Now here's the calender!!
2nd Week
10 September 2009 - 15th INTIMA Election Day *Please go and put your votes
10 September 2009 - Draft of Public Presentation Script to Miss Venezuela
11 September 2009 - Draft of Public Presentation Script to Miss Venezuela
3rd Week
14 September 2009 - Quiz 1 (CANCELED)
14 September 2009 - Submission of the 'additional' Assignment 1 where we pick numbers
Things that we need to include are (There is no restriction of how many personality you wanna choose)
a. One of the 6 major personality
b. Personal traits
c. Recommend for improvement (positive)
15 September 2009 - Test 1 (Unit 1 to 3)
4th Week
21 - 25 September 2009 - Submission of Public Presentation Script
5th Week
29 September 2009 - Public Presentation
02 October 2009 - 'Additional' Assignment 2
Question: What did you do for the past 2 weeks on improving or building your self esteem?
6th Week
05 October 2009 - Test 2 (Unit 4 to 5)
05 - 9 October 2009 - Submission of CV and Portfolio
09 October 2009 - 'Additional' Assignment 3
Question: Who influence you most in your life? Why and How?
7th Week
15 October 2009 - Interview
16 October 2009 - Interview
Try to search here. You will see magic! Believe Me
Custom Search
Wednesday, September 9, 2009
Thursday, August 20, 2009
Student's Pictures Before, During and After Trip to Weston
こんにちは
Picture Below: The reason why we dress in that way. It's raining.. haha!
Picture Below: This is how human act when they saw foods.
Picture Below: Walking... Jenette scares chicken!
Picture Below: Same, walking to the area where everyone need to get in to the boat.
Picture Below: Jenette is taking a movie.
Picture Below: Zul and Lance. They are the only guy who joined this trip.
Picture Below: Felisia and Lisa. *Peace to the world!*
Picture Below: Zul, Chloe, and Lance. They are sitting behind and we are trying to take picture together.
Picture Below: Felisia, Lisa, and Peggy. They are enjoying the view and searching for monkeys.
Picture Below: Chloe, Zul, and Lance again. The guys posed this time. =)
Picture Below: Peggy and Jenette. The best picture.
So these are the pictures that we took! Hope you love it!
♥ ♥ ♥ ♥ ♥ ♥ ♥
Seven hearts means seven people went to the trip!
The travel company that we joined is
www.tropicalholidaysparadise.com
Picture Below: The reason why we dress in that way. It's raining.. haha!
Picture Below: This is how human act when they saw foods.
Picture Below: Walking... Jenette scares chicken!
Picture Below: Same, walking to the area where everyone need to get in to the boat.
Picture Below: Jenette is taking a movie.
Picture Below: Zul and Lance. They are the only guy who joined this trip.
Picture Below: Felisia and Lisa. *Peace to the world!*
Picture Below: Zul, Chloe, and Lance. They are sitting behind and we are trying to take picture together.
Picture Below: Felisia, Lisa, and Peggy. They are enjoying the view and searching for monkeys.
Picture Below: Chloe, Zul, and Lance again. The guys posed this time. =)
Picture Below: Peggy and Jenette. The best picture.
So these are the pictures that we took! Hope you love it!
♥ ♥ ♥ ♥ ♥ ♥ ♥
Seven hearts means seven people went to the trip!
The travel company that we joined is
www.tropicalholidaysparadise.com
Trip to Weston Wetland Sanctuary
Hello everybody!
It's such a great opportunity to write in again!
Now let's go to the main point. Welcome to Weston Wetland Sanctuary!
Going there, we need an approximate of 2 hours 30 minutes to reach. Passing by few places from the city which there are Putatan, Papar, Beaufort, and so on. Weston Wetland Sanctuary is located further more of Beaufort and near to Sipitang.
By that time, we departed from Putatan at 1pm straight and reached Beaufort. Due to the case of raining cats and dogs, the guide was worried about us getting wet and cold once reach Weston Wetland Sanctuary. Some more, he said "As the boat is moving, the wind blows." So, we stop at Beaufort for a while just to buy raincoat. Thumbs up for the service of the guide.
It's such a great opportunity to write in again!
Now let's go to the main point. Welcome to Weston Wetland Sanctuary!
Going there, we need an approximate of 2 hours 30 minutes to reach. Passing by few places from the city which there are Putatan, Papar, Beaufort, and so on. Weston Wetland Sanctuary is located further more of Beaufort and near to Sipitang.
By that time, we departed from Putatan at 1pm straight and reached Beaufort. Due to the case of raining cats and dogs, the guide was worried about us getting wet and cold once reach Weston Wetland Sanctuary. Some more, he said "As the boat is moving, the wind blows." So, we stop at Beaufort for a while just to buy raincoat. Thumbs up for the service of the guide.
Picture Below: Town Centre of Beaufort
Picture Below: Pass by the Beaufort Bridge and saw the Padas River. 
Finally we have reached Weston Wetland Sanctuary and the rain is getting smaller. First, we will be having our short walk into the village by walking on the timber path ways. Then, we will be visiting one of the houses in the village and entertained by the villagers by serving their local cakes (kuih muih), tea and coffee. From there, everybody are able to learn the culture and the lifestyle of the locals.
As the time pass by, it's time for us to continue our journey! First, we will take a short walk to go further into the village and take a look at the scenery. It is beautiful, calm, and mysterious as you can see from the pictures below.
After that, all of us went in to the boat and sat properly with safety jackets. We came across with the Birds, Proboscis Monkeys (they are huge) and Silver Langur! There are a lot of them swanging and jumping around. Plus, we are able to spot the young Proboscis! Some might just sit there without moving and some are 'dating' the other Proboscis. Definitely you are able to take a lot of beautiful pictures along the journey. Other than that, there are cows and crocodiles!
Picture Below: Can you see two faces on the sky? It's like kissing
As the journey continues, we saw the sunset and it is beautiful. When it is going to dark, we are able to taste the foods that have been prepared. It is delicious and fresh.
In the end, there will be suprises! Want to know what is that?
Explore it yourself!
Hint: Stars
Friday, August 14, 2009
Other Pricing Techniques
Let's GO!
1. Promotional Pricing
- Companies used as they temporarily sell products below their normal price.
- Often done to introduce new or revamped product (Which means let the product alive again! if i'm not mistaken).
- For example, 0 air fair offered by Air Asia
2. Product Bundle Pricing
- Used when a company combine several of their products to promote them as a package.
- For example, Tours offers in packages
3. Discriminatory Pricing
- Allow an organization to sell a product or service at two or more prices with the product cost are the same.
- For example, Local and International Tourist
4. Price Spread and Price Point
- Price Spread is where the price of the product that suit the budget of all markets.
- Like it is affordable to everyone.
- For example, Parking tickets fees
- Price Points is where the price setting in between of lowest and highest priced item.
- For example, price of dishes at RM5 to RM10 or RM10 to RM20
5. Discounting
- Offering a special price to attract customers
- For example, Airline or hotels will offer discounted rates in low season.
6. Yield
Don't care about this la. lol
NOTE: Most of the explanation are same as what stated in the notes. You know why? Because I can't find any of these in the marketing book that on my hand.
And! I think probably the lecturer will ask for 5 answers from here.
So, forget about Yield. BUT I'M NOT SURE! DON"T BLAME ME AHH!! hahahha
Good luck!
1. Promotional Pricing
- Companies used as they temporarily sell products below their normal price.
- Often done to introduce new or revamped product (Which means let the product alive again! if i'm not mistaken).
- For example, 0 air fair offered by Air Asia
2. Product Bundle Pricing
- Used when a company combine several of their products to promote them as a package.
- For example, Tours offers in packages
3. Discriminatory Pricing
- Allow an organization to sell a product or service at two or more prices with the product cost are the same.
- For example, Local and International Tourist
4. Price Spread and Price Point
- Price Spread is where the price of the product that suit the budget of all markets.
- Like it is affordable to everyone.
- For example, Parking tickets fees
- Price Points is where the price setting in between of lowest and highest priced item.
- For example, price of dishes at RM5 to RM10 or RM10 to RM20
5. Discounting
- Offering a special price to attract customers
- For example, Airline or hotels will offer discounted rates in low season.
6. Yield
Don't care about this la. lol
NOTE: Most of the explanation are same as what stated in the notes. You know why? Because I can't find any of these in the marketing book that on my hand.
And! I think probably the lecturer will ask for 5 answers from here.
So, forget about Yield. BUT I'M NOT SURE! DON"T BLAME ME AHH!! hahahha
Good luck!
Pricing Strategies for New Product
There are three Pricing Strategies for New Product
1. Prestige Pricing
2. Market Skimming
3. Market Penetration
Now let's see which I should explain...
Anyway, the Market Skimming and Market Penetration is the same as which you had included in the Product Life Cycle. Remember when in the "Introduction Stage"? It carries the same meaning. So, no need to worry about those two.
1. Prestige Pricing
- Setting high prices to position a product at the upper or luxury end of market
- Producing a high quality and charging the highest price.
- For example, Mercedes Benz and Rolex
Why they are considered as Prestige Pricing strategies?
This is because both brands are branded goods which have high quality and standards.
That is why you won't find them selling in Putatan. LOL.
Mostly you will find it in where? Town area.
2. Market Skimming
- Setting high prices at the launch stage and lowering slowly as the product becomes mature. (Same in PLC right?)
- Most product are in high demand in the early stage of the life cycle.
- That is why using Market Skimming may lead to profit maximization.
- For example, Handphones
3. Market Penetration
- Setting at lower price to get maximum sales and market share.
- Increase price slightly in the future.
- For example, (ehhhh...... ) haha!
Happy Reading!
1. Prestige Pricing
2. Market Skimming
3. Market Penetration
Now let's see which I should explain...
Anyway, the Market Skimming and Market Penetration is the same as which you had included in the Product Life Cycle. Remember when in the "Introduction Stage"? It carries the same meaning. So, no need to worry about those two.
1. Prestige Pricing
- Setting high prices to position a product at the upper or luxury end of market
- Producing a high quality and charging the highest price.
- For example, Mercedes Benz and Rolex
Why they are considered as Prestige Pricing strategies?
This is because both brands are branded goods which have high quality and standards.
That is why you won't find them selling in Putatan. LOL.
Mostly you will find it in where? Town area.
2. Market Skimming
- Setting high prices at the launch stage and lowering slowly as the product becomes mature. (Same in PLC right?)
- Most product are in high demand in the early stage of the life cycle.
- That is why using Market Skimming may lead to profit maximization.
- For example, Handphones
3. Market Penetration
- Setting at lower price to get maximum sales and market share.
- Increase price slightly in the future.
- For example, (ehhhh...... ) haha!
Happy Reading!
Thursday, August 13, 2009
Functions of the Distribution System
There are 6 Functions of the Distribution System
1. Acquiring Information
2. Promotion
3. Contact
4. Negotiation
5. Physical Distribution
6. Financing
Let me introduce ^.^
When you see the word ‘function’, straight away you think in your mind of the word “WHY?”
Or else, remember the “5W1H” or in the other way round which is 1 husband have 5 wives. (like Zul. Lol.)
You know what this means?
1 H is How
5 W is Who, What, Where, Why and When
Ask yourself, “Why Distribution system needed in a company?” or “What is the use of it?”
Then you’ll know how to answer and elaborate all of these.
1. Acquiring Information
2. Promotion
3. Contact
4. Negotiation
5. Physical Distribution
6. Financing
Let me introduce ^.^
When you see the word ‘function’, straight away you think in your mind of the word “WHY?”
Or else, remember the “5W1H” or in the other way round which is 1 husband have 5 wives. (like Zul. Lol.)
You know what this means?
1 H is How
5 W is Who, What, Where, Why and When
Ask yourself, “Why Distribution system needed in a company?” or “What is the use of it?”
Then you’ll know how to answer and elaborate all of these.
Distribution - Direct and Indirect
Distribution is considered as ‘Place’ in marketing mix.
There are 2 types of distribution, which are…
1. Direct Distribution Channel
2. Indirect Distribution Channel
Now let us go into these two distribution channels
Direct Distribution Channel
It is a channel which a company delivers its product to the consumer without the outside assistance of any intermediaries. For example, Bed and Breakfast.
This means that, if a company uses Direct Distribution Channel then they deliver the company’s product or service without any middle man. They do everything on their own without any help from the outsiders.
Indirect Distribution Channel
It is a channel which a company delivers its product to the consumer with the assistance of independent intermediaries. For example, Travel agents, Tour Operators, and Travel Specialists.
This means that, if a company uses Indirect Distribution Channel, they will need the help of middle man as to attract consumer to the product, service, or destination. You can give more explanation by saying that “Travel Agents help a company to...”
Good luck!
There are 2 types of distribution, which are…
1. Direct Distribution Channel
2. Indirect Distribution Channel
Now let us go into these two distribution channels
Direct Distribution Channel
It is a channel which a company delivers its product to the consumer without the outside assistance of any intermediaries. For example, Bed and Breakfast.
This means that, if a company uses Direct Distribution Channel then they deliver the company’s product or service without any middle man. They do everything on their own without any help from the outsiders.
Indirect Distribution Channel
It is a channel which a company delivers its product to the consumer with the assistance of independent intermediaries. For example, Travel agents, Tour Operators, and Travel Specialists.
This means that, if a company uses Indirect Distribution Channel, they will need the help of middle man as to attract consumer to the product, service, or destination. You can give more explanation by saying that “Travel Agents help a company to...”
Good luck!
Tips for Marketing
Chapter 3
Tourism Marketing Environment
Chapter 4
Marketing Information System
Marketing Research
Chapter 7
New Product Development (NPD)
Chapter 8
Product Life Cycle (PLC)
Chapter 9
7 Factors Determining Pricing Decision
3 Pricing Strategies used in Positioning
3 Pricing for New Product
6 Other Pricing Strategies
Chapter 10
2 Types of Distribution
6 Functions of Distribution System
4 Marketing Intermediaries
4 Functions of Travel Agent
Chapter 11
5 Types of Advertising
Word of Mouth - 1o reason of word of mouth
Note: There will be a question which include the whole topic of Chapter 11. So Read all Chapter 11 better.
Tourism Marketing Environment
Chapter 4
Marketing Information System
Marketing Research
Chapter 7
New Product Development (NPD)
Chapter 8
Product Life Cycle (PLC)
Chapter 9
7 Factors Determining Pricing Decision
3 Pricing Strategies used in Positioning
3 Pricing for New Product
6 Other Pricing Strategies
Chapter 10
2 Types of Distribution
6 Functions of Distribution System
4 Marketing Intermediaries
4 Functions of Travel Agent
Chapter 11
5 Types of Advertising
Word of Mouth - 1o reason of word of mouth
Note: There will be a question which include the whole topic of Chapter 11. So Read all Chapter 11 better.
Tuesday, August 4, 2009
Tips for Moral
There will be 3 sections in the Final Exam for Moral
Section A: Objective (40marks)
Section B: Short Answer (20marks)
Section C: Essay (4 Questions only need to choose 2)
Essay either will come out the topic or chapter of:
1. Moral Standard/ Value/ Religion
2. Religion (Islam/ Christian/ Buddhism/ ...)
3. Theory (Consequenism/ Non-Consequenism/ Utilitarianism/...)
4. Moral Issue (Examples will be from Group Assignments)
Section A: Objective (40marks)
Section B: Short Answer (20marks)
Section C: Essay (4 Questions only need to choose 2)
Essay either will come out the topic or chapter of:
1. Moral Standard/ Value/ Religion
2. Religion (Islam/ Christian/ Buddhism/ ...)
3. Theory (Consequenism/ Non-Consequenism/ Utilitarianism/...)
4. Moral Issue (Examples will be from Group Assignments)
Tips for TMG2106
Hia everybody!
It's been a long long time I update this blog with words and stuffs about our subjects.
Well, not to worry because now I'm going to post up the tips for TMG2106!
Enjoy and study well!
Unit 1: Five General Functions
Unit 2: Four Managerial Skills
Unit 3: Three aspect of Delegations and Performance Appraisal (No need to study The Control Process)
Unit 5: Two types of Theory (No need to study Vroom's Expectancy only)
Unit 6: All (No need to study Task Oriented vs People Oriented in Page 2 and Situation Theories in Page 5 & 6)
Unit 7: Which you feel it's important
To be continue...
It's been a long long time I update this blog with words and stuffs about our subjects.
Well, not to worry because now I'm going to post up the tips for TMG2106!
Enjoy and study well!
Unit 1: Five General Functions
Unit 2: Four Managerial Skills
Unit 3: Three aspect of Delegations and Performance Appraisal (No need to study The Control Process)
Unit 5: Two types of Theory (No need to study Vroom's Expectancy only)
Unit 6: All (No need to study Task Oriented vs People Oriented in Page 2 and Situation Theories in Page 5 & 6)
Unit 7: Which you feel it's important
To be continue...
Monday, July 20, 2009
July Updates - Going on a trip to Weston, Beaufort Sipitang
It's been so long that I didn't update.
Currently all the students are having their test, assignments dues, and so on. Including me as well and I am really really tired for this semester. All the students are rushing their works and the tests are going on this week. Yet, the final examinations are just around the corner.
Anyway,
I'm currently plan to organise a trip for the Diploma in Tourism students.
Whereby, we are going to WESTON, Kota Kinabalu, Sabah!
I don't know whether do you guys heard about this place but you can ask me or Zul about it as we been there but not in the same time and year. Lols.
Date: 15 August 2009
Place of Meeting: Carnation Hall (1pm)
Weston is located between Beaufort and Sipitang. Therefore, we might need to have a transport to go there. Thanks to Tropical Holidays Paradise Tours and Travel Sdn. Bhd. for helping me in organising this coming trip. If you guys are interested in knowing this company, here is the website
In Weston, there will be a Malay house visiting. From there, we are able to have our afternoon tea by listening to the story of Weston and the histories of how they came to Sabah. If I'm not mistaken.
Next, we will walk pass the village and go on board in a boat where we need to explore the sea. Where there will be a sight seeing of monkeys. Silver langur, Proboscis, and so on. We are allowed to take pictures of the monkeys but there are rules.
1. You can't be too noisy as the monkey will know and will be afraid.
2. Don't jump on the boat as we are on the sea.
3. It will be told by that time haha
More to say,
In the late afternoon, we will proceed our journey to explore crocodiles. Don't be scare when you exploring the crocodile even though you are afraid of that. It is safe in this journey and you all just having fun and excitement right? Try it! Be brave and be adventurous!
At night after the crocodile, we will have our dinner in the restaurant.
They serve the best seafood with the shrimps are fresh and big. For me. The foods there are just nice and delicious. Their services are good as well as they are treating you as a family. But, before going to the restaurant, there is a suprise.
I can't say what is that as it is a suprise right? but I can tell you that it is beautiful and it can shine~ LOL!
Anyway, I have to end this now.
I can't say more about this Weston because you have to explore it yourself!
I attached some pictures for you all as to give you guys an idea how Weston are. Do ask me about this trip when you all see me ok?
Currently all the students are having their test, assignments dues, and so on. Including me as well and I am really really tired for this semester. All the students are rushing their works and the tests are going on this week. Yet, the final examinations are just around the corner.
Anyway,
I'm currently plan to organise a trip for the Diploma in Tourism students.
Whereby, we are going to WESTON, Kota Kinabalu, Sabah!
I don't know whether do you guys heard about this place but you can ask me or Zul about it as we been there but not in the same time and year. Lols.
Date: 15 August 2009
Place of Meeting: Carnation Hall (1pm)
Weston is located between Beaufort and Sipitang. Therefore, we might need to have a transport to go there. Thanks to Tropical Holidays Paradise Tours and Travel Sdn. Bhd. for helping me in organising this coming trip. If you guys are interested in knowing this company, here is the website
In Weston, there will be a Malay house visiting. From there, we are able to have our afternoon tea by listening to the story of Weston and the histories of how they came to Sabah. If I'm not mistaken.
Next, we will walk pass the village and go on board in a boat where we need to explore the sea. Where there will be a sight seeing of monkeys. Silver langur, Proboscis, and so on. We are allowed to take pictures of the monkeys but there are rules.
1. You can't be too noisy as the monkey will know and will be afraid.
2. Don't jump on the boat as we are on the sea.
3. It will be told by that time haha
More to say,
In the late afternoon, we will proceed our journey to explore crocodiles. Don't be scare when you exploring the crocodile even though you are afraid of that. It is safe in this journey and you all just having fun and excitement right? Try it! Be brave and be adventurous!
At night after the crocodile, we will have our dinner in the restaurant.
They serve the best seafood with the shrimps are fresh and big. For me. The foods there are just nice and delicious. Their services are good as well as they are treating you as a family. But, before going to the restaurant, there is a suprise.
I can't say what is that as it is a suprise right? but I can tell you that it is beautiful and it can shine~ LOL!
Anyway, I have to end this now.
I can't say more about this Weston because you have to explore it yourself!
I attached some pictures for you all as to give you guys an idea how Weston are. Do ask me about this trip when you all see me ok?
Thursday, June 25, 2009
Ticket selling for Inti Nite 2009
.JPG)
Inti nite will be just around the corner!
Have you bought your tickets yet?
This year, Inti College Sabah will have a masquerade night.
Never heard it happen before in Inti College Sabah?
Then you should join us!
Tickets will be selling at a small counter depends on the time that they open or you can purchase from the reception area by filling your name and details or which mask do you want.
Ticket: RM55 including plain mask. Top up RM5 to fancy mask. (Cheap!)
Non Inti College Sabah students are welcome too!
Inti Nite 2009
Time: 7.00pm to 11pm
Attire: Anything that can match with your mask
Dinner: Buffet
Venue: Berjaya Palace (So you can be prince and princess for that night as they going to be held in Palace)
There will be entertainment of course!
See ya there!
Wednesday, June 24, 2009
Tarence
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It's a shock that Tarence went back to his hometown, Kudat.
When I heard that he is going to withdraw, I'm in shock and I thought it was not true as the guys always plays around. Lol… Right?
Tarence sent me a text message and he was saying ‘goodbye my sweet friend’ and so on and my tears nearly drop down.
What to do? People come and go but friendships stays in our heart always and forever.
Lots said that it’s hard for you to say goodbye face to face and I knew how it feels. I’ve been through it when I left Kuala Lumpur.
But always remember Tarence, that’s not a forever goodbye if you really said it. You can always take a short holiday to come back here and we can gather around, chit chat like before and have lunch as usual. Or else, we are the one who will visit you in Kudat because I NEVER BEEN THERE!
So, you have to be our tour guide.
Chloe’s Wish list:
1. Go Tarence house and visit (if can)
2. Tip of Borneo
3. Eat
4. Jump
5. Play
6. LOL!
7. Group picture!!
Who wanna follow? Put your feedback in the by clicking ‘Post a comment’. Thanks!
The good news is, he had been offered a job and congratulations to you!
I don’t know it’s a good news or bad news. You tell me then haha.
Dear Tarence,
Too bad I can’t be fierce to you anymore for I wanted you to be confident. So sad I cannot marah marah you already. Lol. And more, when I fierce to you, you just give me --à (^_^) this face until I cannot marah you.
Be strong, be brave and be confident as I always told you, Tarence.
I know you can do it! I see lots of changes in you like you voice up more than before. It’s true!
I knew you are a very hardworking guy and you never easy to give up. I can see by proving that, you really put effort in your last test although you knew that you are leaving. I remembered you asked me about marketing and you struggle for that.
You can always come to this blog as you are part of our family as well.
We can facebook and Friendster as usual!
I wish you all the best in your life and successful.
Jadi boss sudah, must belanja ya? Haha. Just kidding.
P/s: You will be my ‘son’ always. Haha! Ah boy~
Love,
Chloe
Picture Below: Small Family
Picture Below: Medium Family
Picture Below: Big Family
Tuesday, June 16, 2009
Characteristic of Service Marketing
Unit 2
Can I just type? LOL..
Intangibility:
Service products cannot be tasted, felt, seen, heard or smell. Prior to boarding a plane, airline passengers have nothing but an airline ticket and a promise of safe deliver to their destination. To reduce uncertainty caused by service intangibility, buyers look for tangible evidence that will provide information and confidence about the service.
Inseparability:
For many service, the product cannot be created or delivered without the customer's presence. The food in a restaurant may be outstanding, but if the server has a poor attitude or provides inattentive service, customers will not enjoy the overall restaurant experience. In the same way, other customers can affect the experience in service settings.
Variability:
Service delivery quality depends on who provides the services. The same person can deliever differing levels of service, with a marked difference in tolerance and friendliness as the day wears on. Lack of consistency is a mojor factor in customer dissatisfaction.
Perishability:
Services cannot be stored. Empty airline seats, hotel rooms, restaurant covers; all these services cannot be sold the next day. If the services are to maximize revenue, they must manage capacity and demand since they cannot carry forward unsold inventory.
Can I just type? LOL..
Intangibility:
Service products cannot be tasted, felt, seen, heard or smell. Prior to boarding a plane, airline passengers have nothing but an airline ticket and a promise of safe deliver to their destination. To reduce uncertainty caused by service intangibility, buyers look for tangible evidence that will provide information and confidence about the service.
Inseparability:
For many service, the product cannot be created or delivered without the customer's presence. The food in a restaurant may be outstanding, but if the server has a poor attitude or provides inattentive service, customers will not enjoy the overall restaurant experience. In the same way, other customers can affect the experience in service settings.
Variability:
Service delivery quality depends on who provides the services. The same person can deliever differing levels of service, with a marked difference in tolerance and friendliness as the day wears on. Lack of consistency is a mojor factor in customer dissatisfaction.
Perishability:
Services cannot be stored. Empty airline seats, hotel rooms, restaurant covers; all these services cannot be sold the next day. If the services are to maximize revenue, they must manage capacity and demand since they cannot carry forward unsold inventory.
Marketing Management Philosophies
Remember:
There are only 5 concept of Philosophies
1. Manufacturing Concept aka Production Concept
2. Product Concept
3. Selling Concept
4. Marketing Concept
5. Societal Concept
Let's begin shall we?
1. Manufacturing Concept aka Production Concept
Manufacturing = Processing
Company who uses this concept will think that the final customer will love products that are available and highly affordable. In this case, when they use this concept, they should focus on improving production and distribution efficiency.
But bare in mind that, this will not be perfect because if the management only focuses on the production, they will tend to forget about what the customer wants.
Lecturer's example:
Henry Ford's Model T.
"You can have any colour you want as long as it is black", he said.
In this situation, he can't improve it's productivity for the choices of colours because the product's cost is too high in making thousands of cars. More to say, they only provide one colour which is black. This means, they didn't think of the customers. Take yourself as the customer, what colour do you want? Green, Blue, or White?
2. Product Concept
With this concept, the consumer prefer existing products and products forms.
The management will only improve the product's features, functions, colours, design, quantity, and so on.
Lecturer's example:
The Mouse trap = Product
The management's existing product are mouse traps. So, they have this idea of product and they wanted to improve it. Year passes by, the mouse trap are more and more high standards. The bad thing is, they never thought new ideas of product like "Ridsect" or "Ubat Mati Tikus".
3. Selling Concept
You did the assignment. So I asume you know.
4. Marketing Concept
You did the assignment. So I asume you know.
5. Societal Concept
Societal = Social
So, it's open to public.
Societal marketing is link to some walfare like WWF, in doing charity, fund raising or donation.
In this case, when a company is applying societal marketing, part of the money that earn, will donate to WWF as a charity. Therefore, it is not only company and the society walfare who are satisfied but customer also satisfied for this society marketing because they also want to be part of this.
Chloe's example:
Body Shop, is a company that against animal testing (anti animal testing). So, the customer buy Body Shop's product because they also want to anti animal testing.
There are only 5 concept of Philosophies
1. Manufacturing Concept aka Production Concept
2. Product Concept
3. Selling Concept
4. Marketing Concept
5. Societal Concept
Let's begin shall we?
1. Manufacturing Concept aka Production Concept
Manufacturing = Processing
Company who uses this concept will think that the final customer will love products that are available and highly affordable. In this case, when they use this concept, they should focus on improving production and distribution efficiency.
But bare in mind that, this will not be perfect because if the management only focuses on the production, they will tend to forget about what the customer wants.
Lecturer's example:
Henry Ford's Model T.
"You can have any colour you want as long as it is black", he said.
In this situation, he can't improve it's productivity for the choices of colours because the product's cost is too high in making thousands of cars. More to say, they only provide one colour which is black. This means, they didn't think of the customers. Take yourself as the customer, what colour do you want? Green, Blue, or White?
2. Product Concept
With this concept, the consumer prefer existing products and products forms.
The management will only improve the product's features, functions, colours, design, quantity, and so on.
Lecturer's example:
The Mouse trap = Product
The management's existing product are mouse traps. So, they have this idea of product and they wanted to improve it. Year passes by, the mouse trap are more and more high standards. The bad thing is, they never thought new ideas of product like "Ridsect" or "Ubat Mati Tikus".
3. Selling Concept
You did the assignment. So I asume you know.
4. Marketing Concept
You did the assignment. So I asume you know.
5. Societal Concept
Societal = Social
So, it's open to public.
Societal marketing is link to some walfare like WWF, in doing charity, fund raising or donation.
In this case, when a company is applying societal marketing, part of the money that earn, will donate to WWF as a charity. Therefore, it is not only company and the society walfare who are satisfied but customer also satisfied for this society marketing because they also want to be part of this.
Chloe's example:
Body Shop, is a company that against animal testing (anti animal testing). So, the customer buy Body Shop's product because they also want to anti animal testing.
Monday, June 15, 2009
Core Marketing Concept
Unit 1
Core Marketing Concept
1. Needs, Wants and Demands
2. Products
3. Value, Satisfaction, and Quality
4. Exchange, Transactions, and Relationship
5. Market
The 1st one "Needs, wants, and demand"
Needs, is something that we learnt in our TMG103 Fundamental of Management.
You can take the Hierarchy as on example of "Needs". So, refresh back to your studies.
For example:
Basic needs= Foods, Shelter, Clothes
Wants, is something that human get from different culture and personality.
This can be say "Human wants is to satisfy their needs". How? Let's see..
For example:
Foods is our "needs".
In this case, you can choose to have Chinese cuisine, Italian cuisine, Indian cuisine and so on. This is your "wants".
Demand, is from the human wants that are backed by the buying power.
Have in mind that, "buying power" is a disposal income. Which means, if you have RM2k and you have to settle all your bills including car loan, house loan, insurance and so on. After you settle your bills which cost you RM1,200.
You left RM800 right? That is your disposal income.
Clear now? Ok.. continue.
For example:
When you have save up your disposal income, you have additional money.
Now, choose between two places. France and Kuala Lumpur, which you rather travel? (This is your "wants" because you have choices to choose.)
If you really have disposal income, of course you rather go France. Kuala Lumpur just nearby.. can easily go. So, this is part of your lifestyle as well.
The 2nd one, "Product"
Think this widely. Product is not only a physical stuffs like a bottle, a car, or anything which also known as "object". Product also can be say as anything capable to satisfying a need and want. No matter it is Tangible (can see can touch) or Intangible (cannot see cannot touch). There are many products, which are experiences, persons, places, organizations, information and ideas.
For example:
Experiece (Intangible) is a product. Why?
When you get an experience, it actually satisfied your needs and wants.
You had gain your experience in travelling to France.
The 3rd one, "Value, Satisfaction, and Quality"
The 4th one, "Exchange, transaction, and relationships"
The 5th one, "Market"
I bet you guys know!
Core Marketing Concept
1. Needs, Wants and Demands
2. Products
3. Value, Satisfaction, and Quality
4. Exchange, Transactions, and Relationship
5. Market
The 1st one "Needs, wants, and demand"
Needs, is something that we learnt in our TMG103 Fundamental of Management.
You can take the Hierarchy as on example of "Needs". So, refresh back to your studies.
For example:
Basic needs= Foods, Shelter, Clothes
Wants, is something that human get from different culture and personality.
This can be say "Human wants is to satisfy their needs". How? Let's see..
For example:
Foods is our "needs".
In this case, you can choose to have Chinese cuisine, Italian cuisine, Indian cuisine and so on. This is your "wants".
Demand, is from the human wants that are backed by the buying power.
Have in mind that, "buying power" is a disposal income. Which means, if you have RM2k and you have to settle all your bills including car loan, house loan, insurance and so on. After you settle your bills which cost you RM1,200.
You left RM800 right? That is your disposal income.
Clear now? Ok.. continue.
For example:
When you have save up your disposal income, you have additional money.
Now, choose between two places. France and Kuala Lumpur, which you rather travel? (This is your "wants" because you have choices to choose.)
If you really have disposal income, of course you rather go France. Kuala Lumpur just nearby.. can easily go. So, this is part of your lifestyle as well.
The 2nd one, "Product"
Think this widely. Product is not only a physical stuffs like a bottle, a car, or anything which also known as "object". Product also can be say as anything capable to satisfying a need and want. No matter it is Tangible (can see can touch) or Intangible (cannot see cannot touch). There are many products, which are experiences, persons, places, organizations, information and ideas.
For example:
Experiece (Intangible) is a product. Why?
When you get an experience, it actually satisfied your needs and wants.
You had gain your experience in travelling to France.
The 3rd one, "Value, Satisfaction, and Quality"
The 4th one, "Exchange, transaction, and relationships"
The 5th one, "Market"
I bet you guys know!
Sunday, June 14, 2009
The Role of Supervisor Part1
Who is Supervisor?
Your notes says,
“Supervisor is any person who manages people in making products or performing services.”
This means,
Supervisor is the person who takes care of the people who are under him or her which provide services and making products.
For example:
Supervisor= KFC's Supervisor
People who are under supervisor= The Cashier/ Waiter
In this case, the Cashier is the service provider who provides services and making products. The Supervisor is the one who observes and manages the Cashier which serving/ taking order (services) of the Customers.
Have to make sure they serve the customer in well manners. The foods are decorated nicely, and make sure they take a correct order and so on.
Attention: Please don’t take this as an example for exam.
Continue with the passage in your notes,
“A supervisor is responsible for the output of the people supervised- the quality and quantity of the products and services. A supervisor is also responsible for meeting employee needs, and ensures producing goods and services by motivating and stimulating employees to do their work properly.”
This means,
The responsible of a Supervisor is to make sure there are NO mistakes of the output (quality and quantity of the products and services) that may caused by the people who are under the Supervisor. If the employees (who are under the Supervisor) made mistakes, it is the responsible of the Supervisor to deal with it.
The Supervisor also need to understand what the employees needs and find ways to motivate them as to perform well in their (employees) results.
Understand kah?
Your notes says,
“Supervisor is any person who manages people in making products or performing services.”
This means,
Supervisor is the person who takes care of the people who are under him or her which provide services and making products.
For example:
Supervisor= KFC's Supervisor
People who are under supervisor= The Cashier/ Waiter
In this case, the Cashier is the service provider who provides services and making products. The Supervisor is the one who observes and manages the Cashier which serving/ taking order (services) of the Customers.
Have to make sure they serve the customer in well manners. The foods are decorated nicely, and make sure they take a correct order and so on.
Attention: Please don’t take this as an example for exam.
Continue with the passage in your notes,
“A supervisor is responsible for the output of the people supervised- the quality and quantity of the products and services. A supervisor is also responsible for meeting employee needs, and ensures producing goods and services by motivating and stimulating employees to do their work properly.”
This means,
The responsible of a Supervisor is to make sure there are NO mistakes of the output (quality and quantity of the products and services) that may caused by the people who are under the Supervisor. If the employees (who are under the Supervisor) made mistakes, it is the responsible of the Supervisor to deal with it.
The Supervisor also need to understand what the employees needs and find ways to motivate them as to perform well in their (employees) results.
Understand kah?
Thursday, June 11, 2009
Start your studies now!
Can't believe its actually a month that I abandon this study blog. Haha.
I admit I'm lazy.. and I'm still on a honeymoon mood.
Lengang lengang there.
But no worries!
I will start our studies soon.
Maybe today if possible after I bath! LOL.
I'm smelly now from Pilates class.
I admit I'm lazy.. and I'm still on a honeymoon mood.
Lengang lengang there.
But no worries!
I will start our studies soon.
Maybe today if possible after I bath! LOL.
I'm smelly now from Pilates class.
Sunday, May 10, 2009
Vote for Sipadan Island, Malaysia!
Have you vote for Sipadan Island?
“The only oceanic island in Malaysia which rises 600 meters from the seabed, Sipadan Island is a world wonder in its own right. It is formed by living corals engulfing an extinct volcano cone which took centuries to develop. Located at the centre of the Indo-Pacific basin, Sipadan Island has one of the world’s richest marine biodiversity in its ecosystem. Emerging from 222 participating countries, Sipadan Island has been nominated as one of the 261 qualified national and multinational nominees.”
-taken from http://www.votesipadan.com/
Now since we are Malaysian, we should vote for ourselves.
Sipadan Island had been chosen in 7 Wonders of Nature!
It’s a big thing you know?
Not only help Sipadan Island but help Malaysia to spread words of Nature!
“The only oceanic island in Malaysia which rises 600 meters from the seabed, Sipadan Island is a world wonder in its own right. It is formed by living corals engulfing an extinct volcano cone which took centuries to develop. Located at the centre of the Indo-Pacific basin, Sipadan Island has one of the world’s richest marine biodiversity in its ecosystem. Emerging from 222 participating countries, Sipadan Island has been nominated as one of the 261 qualified national and multinational nominees.”
-taken from http://www.votesipadan.com/
Now since we are Malaysian, we should vote for ourselves.
Sipadan Island had been chosen in 7 Wonders of Nature!
It’s a big thing you know?
Not only help Sipadan Island but help Malaysia to spread words of Nature!
Some more, we are Tourism Student and this will bring good things towards our future!
Choose 'Island' then 'Sipadan Island (Malaysia)
Other than that,
People now can vote by telephone from every country at any time! For international telephone voting, there are 3 steps:
1. Please dial 00 41 77 312 4041
2. At the end of the msg, after the tone, insert 225 (Sipadan digit code)
3. Heard the “Thank You”, then you are all done!
Let us know more about Sipadan,
Kindly click here http://www.sipadan-resort.com/
What you waiting for?
Come on and let us raise up our vote for Malaysia!
Other than that,
People now can vote by telephone from every country at any time! For international telephone voting, there are 3 steps:
1. Please dial 00 41 77 312 4041
2. At the end of the msg, after the tone, insert 225 (Sipadan digit code)
3. Heard the “Thank You”, then you are all done!
Let us know more about Sipadan,
Kindly click here http://www.sipadan-resort.com/
What you waiting for?
Come on and let us raise up our vote for Malaysia!
Know more abouot Sipadan (YouTube)
Pictures Below: All from Sipadan
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