Distribution - Direct and Indirect

Distribution is considered as ‘Place’ in marketing mix.

There are 2 types of distribution, which are…
1. Direct Distribution Channel
2. Indirect Distribution Channel

Now let us go into these two distribution channels

Direct Distribution Channel
It is a channel which a company delivers its product to the consumer without the outside assistance of any intermediaries. For example, Bed and Breakfast.
This means that, if a company uses Direct Distribution Channel then they deliver the company’s product or service without any middle man. They do everything on their own without any help from the outsiders.

Indirect Distribution Channel
It is a channel which a company delivers its product to the consumer with the assistance of independent intermediaries. For example, Travel agents, Tour Operators, and Travel Specialists.
This means that, if a company uses Indirect Distribution Channel, they will need the help of middle man as to attract consumer to the product, service, or destination. You can give more explanation by saying that “Travel Agents help a company to...”

Good luck!