Other Pricing Techniques

Let's GO!

1. Promotional Pricing
- Companies used as they temporarily sell products below their normal price.
- Often done to introduce new or revamped product (Which means let the product alive again! if i'm not mistaken).
- For example, 0 air fair offered by Air Asia

2. Product Bundle Pricing
- Used when a company combine several of their products to promote them as a package.
- For example, Tours offers in packages

3. Discriminatory Pricing
- Allow an organization to sell a product or service at two or more prices with the product cost are the same.
- For example, Local and International Tourist

4. Price Spread and Price Point
- Price Spread is where the price of the product that suit the budget of all markets.
- Like it is affordable to everyone.
- For example, Parking tickets fees

- Price Points is where the price setting in between of lowest and highest priced item.
- For example, price of dishes at RM5 to RM10 or RM10 to RM20

5. Discounting
- Offering a special price to attract customers
- For example, Airline or hotels will offer discounted rates in low season.

6. Yield
Don't care about this la. lol

NOTE: Most of the explanation are same as what stated in the notes. You know why? Because I can't find any of these in the marketing book that on my hand.

And! I think probably the lecturer will ask for 5 answers from here.
So, forget about Yield. BUT I'M NOT SURE! DON"T BLAME ME AHH!! hahahha


Good luck!