Chapter 3
Tourism Marketing Environment
Chapter 4
Marketing Information System
Marketing Research
Chapter 7
New Product Development (NPD)
Chapter 8
Product Life Cycle (PLC)
Chapter 9
7 Factors Determining Pricing Decision
3 Pricing Strategies used in Positioning
3 Pricing for New Product
6 Other Pricing Strategies
Chapter 10
2 Types of Distribution
6 Functions of Distribution System
4 Marketing Intermediaries
4 Functions of Travel Agent
Chapter 11
5 Types of Advertising
Word of Mouth - 1o reason of word of mouth
Note: There will be a question which include the whole topic of Chapter 11. So Read all Chapter 11 better.
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Thursday, August 13, 2009
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